First of all, you have to think about who’s your target market. To design highly targeted Google AdWords digital campaigns you must know the customers you want to reach.
If you don’t spend enough, your message won’t reach your target audience. If you spend too much, you are wasting money…
IDC definition of Content Marketing: Content marketing is any marketing technique whereby media and published information (content) are used to influence buyer behavior and stimulate action leading to commercial relationships. Optimally executed content marketing delivers useful, relevant information assets that buyers consider a beneficial service rather than an interruption or a “pitch.”
The average conversion rate of a website is only 2% on the first visit. Remarketing (or Retargeting) help enterprises to reach the other 98% of users. Remarketing is a kind of digital advertising that can help you to “chase” the users with your brand after they have left your website.
