How much should I spend on digital marketing?

the right media budget for a perfect digital strategy

If you don’t spend enough, your message won’t reach your target audience. If you spend too much, you are wasting money…

  • How much money should I spend on digital marketing?
  • How much for each channel – social, SEM, SEO, etc.?
  • Do I need other tools, and how much do they cost?


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Content, Content and more Content

content marketing to extend your potential buyers

IDC definition of Content Marketing: Content marketing is any marketing technique whereby media and published information (content) are used to influence buyer behavior and stimulate action leading to commercial relationships. Optimally executed content marketing delivers useful, relevant information assets that buyers consider a beneficial service rather than an interruption or a “pitch.”


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Remarketing: what is it? Do I need it?

remarketing for branding marketing

The average conversion rate of a website is only 2% on the first visit. Remarketing (or Retargeting) help enterprises to reach the other 98% of users. Remarketing is a kind of digital advertising that can help you to “chase” the users with your brand after they have left your website.

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