Data is the new global currency. Data means growth, innovation, the future. As our lives become ever more digital, we produce incredible quantities of data that can be analyzed and subsequently turned into big profits. We call this collection of information “Big Data.”
A lot of companies, particularly those that don’t sell anything online, often think that there’s not enough time in a day to “do it all” and as a effect, digital marketing gets shoved to the side. Unfortunately, this is not how customers inquire and make decisions.
With an estimated one in four Americans making at least one online purchase a week, 70% of Facebook users interacting with Facebook daily and the average Smartphone user picking up their phone about 1,500 times a week, there are countless reasons that being online is not only important – it’s a must when it comes to connecting with consumers.
Digital marketing can’t be considered something new for small businesses. It has been going on for years and apparently has no end in sight. But too many small business owners still neglect how important online marketing is for their business success.
